Understanding A/B Testing: Enhancing Decision-Making in Web Development
A/B testing, also known as split testing, is a method used to compare two or more versions of a web page or application to determine which one performs better in achieving a predefined goal. This technique is widely used in web development, marketing, and user experience optimization to make data-driven decisions and improve overall performance. In this article, we’ll delve into the concept of A/B testing and explore how it can be implemented using the Split gem in Ruby on Rails.